Famila ANK, 2016
5'02'', colour, with sound
The short film Famila ANK takes a family business as its subject. This business has grown to become a chain of hypermarkets in north of Germany. It affects the social interactions of the city not only at the urban periphery, but also at points nearer to the center. In a very direct manner, the business serves to form local communication networks (similarly to shopping malls, which have provided tightly secured spaces for entertainment and consumption at the peripheries of motorized agglomerations since the 1980s). The work counteracts images of this hypermarket with a look into local subcultures, which among others supports another local business as a shelter for extremist views and activities. Once seen in person, the present of the store seems rather insignificant - especially in comparison to the attention paid to it in media reports.
All rights reserved, © Veneta Androva, 2018