Art Me Harder
2019, animated film
Director: Veneta Androva
Music: Daniel Windisch
Voices: Veneta Androva, Daniel Windisch
In ART ME HARDER the neoliberal world seems to have ended.
The video shows a human figure in front of an endless horizon, which is in a starting position and remains in it. The camera communicates tactilely with the figure. A seductive voice-over manipulates the character into complete devotion, unwillingness and insatiable desire.
The work focuses on the opaque mechanisms of the art market. Blooming in the middle of a postneoliberal society, it is becoming more and more attractive for investors due to the guaranteed anonymity and lack of transparency. And art as a currency turns out to be so promising.
What a perfect place to start, my love.