Pro-Protest is a speculative public-space intervention structured as a fictional advertising campaign. Presented as a video projection in urban space, the work promotes an invented company offering paid protest services. The project draws on real practices in Eastern Europe, where hired demonstrators and orchestrated protests have long been part of political strategy. By adopting the visual language of commercial advertising, Pro-Protest deliberately blurs the boundaries between political mobilization, marketing, and performance.
The intervention was accompanied by a fictional journalistic interview with the company’s anonymous CEO and a time-limited social media presence during the exhibition period. Through these parallel channels, the project simulated how such a service might circulate, gain legitimacy, and embed itself within contemporary media ecosystems.